Before finishing my degree in International Fashion Business, I studied for two years in Knitwear Design. By no means have these skills been discarded – I’m still fascinated by all things handcrafted and spend my free time surrounded by tangled yarn in the midst of at least one Pinterest project. Ultimately, I decided I didn’t want to contribute to the over-consumption encouraged by the fashion industry. Rather than creating more garments, I want to use my skills to educate consumers about the role they play in buying them. Effective fashion marketing has enormous influence on purchase, and I can’t wait to be part of this. I’m totally bewitched by tales of womanhood. I try to vary my avenues of inspiration but always find myself returning to work written, designed and created by women. Despite the issues I face in being one, I’m proud to sit alongside female creators and want to use my future platforms to better represent the full spectrum of female narratives in the industry.