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Tsz Kan Lee
Freshly graduated from Fashion Design in the University of the Arts London, my Master’s degree began in the 6th year of my journey in the UK. Much as in previous years, study life in the UK is full of exploration and challenges beyond my expectations. 2020 started with a live project collaborating with Next. It was a valuable experience and a rare opportunity to experience the real industry. After the live project came our individual project. This research focused on experiential and event marketing, and the effect of consumer-brand relationships was investigated in detail. During the pandemic, I decided to incorporate gameplay to replace my original experiment to help social distancing.