PLEASE ROTATE
YOUR DEVICE
Natasha Heaps
My experimental packaging dielines open via a perforation to reveal a conflicting design inside. The protest inspired designs then fold out to reveal their dual purpose as posters. This provides a semantic response to the issues surrounding hypocritical ‘femvertising’. I used satire and parody within my branding and social media video content to communicate with my target audience in a familiar and easily digestible way, whilst reinforcing the feminist theory surrounding this issue in a new and shareable format. I have also worked in collaboration with Nottingham Contemporary during UK lockdown to produce the branding, publication and marketing for the Aftermath 2020 exhibition.