Over the past four years, I have developed a wealth of knowledge of the international fashion retail environment with a focus on the luxury market, and my passion for combining business analytics and creative artistry has led me to pursue a fashion marketing career. During the IFB course, I have challenged my knowledge of marketing communications to further developed my skills. I thoroughly enjoyed writing my research project on luxury fashion rebrands and designing the resulting creative output. I utilised the research findings to rebrand Louis Vuitton, and created a video campaign that reimagines the Maison’s heritage in travel with the idea of modern connectivity for Gen Z. I am a hardworking and motivated individual, who is eager to learn and grow within the industry. Having completed a marketing placement in Hong Kong for a sustainable fashion brand, I am confident in my creative marketing, data analytics, communication and digital software skills to take forward in industry.