For my Masters project, I wanted to take a personal route of storytelling through my Dad’s screen printing practice. To celebrate and curate a screen printing lesson where pupils in different key stages are introduced to screen printing. The purpose was to teach pupils about sustainability and environmentalism. My aim was to create a school centred brand, which brings learning in a fun, creative and interactive environment. Squidgy focuses on communicating the importance of ‘reduce, reuse, recycle’ and teaching children about their part to in reducing waste!