Hi, I’m Imogen I’m a Fashion Marketing and Branding graduate at NTU with a passion for creative design and innovation. My enthusiasm and eagerness to learn has allowed me to gain in-depth knowledge in marketing and branding theory, whilst understanding how to conduct and apply both market and consumer research to industry case studies. My final year project investigated the need for community and socialisation, which lead me to develop a commercially viable friend-making app concept along with a strong marketing and communication plan for the business. I currently hold experience in buying and marketing within the fashion industry and won the new product development live group project with Boots in second year. This course has equipped me with key skills in marketing theory, trend analysis, consumer research and design. I am looking to work in a marketing or content creation role that will allow me to apply marketing theory whilst utlising my creativity and collaboration skills.