Hi I’m Amy, I am a versatile creative with an interest in print, editorial and branding as well as copywriting. Through this year my process has developed, working best through insight-led ideas and concepts, and expanding my experience experimenting with copywriting and new design practices. I recently have been initiating copywriting more into my practice, with one of my favourite projects of the year would be Down South, a range of plant-based cheese. With sexual humour being the central tone of voice, walking the line between crude and funny, Down South promotes a sexy, fun, and destigmatised lifestyle. I enjoy working in a busy studio with the opportunity to bounce ideas off others and would like to continue working on my editorial, copywriting, and branding skills.