Hi, I’m Zoe, a brand strategist and creative storyteller from Newcastle Upon Tyne approaching the end of my degree in Fashion Communication & Promotion. Over the last three years, I’ve worked on projects for brands such as Levi’s, Size? and Bompas and Parr, always seeking to disrupt convention and stay true to my core values of authenticity, fantasy, sustainability and legacy. For my final year project, I created an exhibition space and immersive campaign for The Laing Art Gallery, aiming to show young people how museums can be a valuable resource for improving their mental wellbeing. Simultaneously, the campaign served to draw new audiences into The Laing, to recuperate for the losses they faced during a year of closure. I have a particular interest in physical outcomes; my campaign spans space, installation, print and product, challenging the wellness market’s reliance on digital content. If you like what you see, don’t hesitate to connect with me on socials or drop me a message.