Hi, my names Nicola Wrend. During my studies, I developed a real passion for trend research and understanding consumer behaviour, and I love spending my time on WGSN, Mintel, Pinterest and other social media sites to anticipate upcoming trends. One of my favourite projects I have worked on involved developing a new fashion app which allowed me to utilise both my creativity and analytical skills, which I found super enjoyable. In my third year of studies, I undertook a placement year at The Walt Disney Company where I was their Sportswear, Footwear and Accessories Intern. Throughout the year, I worked across a variety of different projects and collaborations between Disney and global fashion licences with one of my favourite being an influencer marketing campaign where I was responsible for sourcing samples for influencers across Europe to wear on a trip to Disneyland Paris and analysing the results of the campaign. I recently started as a Graduate Buyer at BuyItDirect in Huddersfield.