A ambitious, determined and confident fashion communicator, with a broad skillset allowing me to succeed in a range of different fields. I am passionate about bringing concepts together through experimental visuals, collaging together imagery that takes a specific consumer in to close consideration. In my final year at Nottingham Trent University I used my negotiated project to explore a topical issue which matters to me, looking at how females are conditioned to value external opinions of them and use them as their primary source of validation. This project resulted in the creation of a brand, Skindeep, which targeted female university students through the formation of a safe, digital community, where likeminded individuals were encouraged to discuss what really matters to them.