Hiya, I'm Mia Swain (Mimi.) Growing up in Manchester, I was often told by family, friends and teachers that I’d “have to move down South” in order to make a living as a creative. But I don’t quite believe that. I want to continue my creativity and ‘go get it’ approach, showing that you don’t have to be from London to be creative. I like to think of myself as a visual storyteller. I'm interested in how image can be used to convey specific messages, specialising in graphic design and art direction. I like to see what other people don't, thinking laterally, I curate solutions tailored to specific brands and briefs. Nowadays, there’s an expectation to be a well-rounded creative, a jack of all trades. I believe my background in Fashion Communication and Promotion prepared me for this, as I essentially learnt to do it all: from graphic design to trend prediction, my BA allowed me to explore breadth within the creative landscape, meaning I’m fully prepared for what the industry throws at me.