I transferred to IFB from Fashion Marketing & Branding in 2020. I wanted to explore more areas of the fashion industry such as buying, merchandising or trend forecasting. I believe the fashion industry is currently experiencing the sustainable shift we have always needed. I based my final project on the relationship between luxury fashion and sustainability, exploring whether their alliance could be mutually beneficial in attracting Generation Z to consume more consciously. From this I proposed to design an educational, yet visually stimulating app targeted at Gen Z to help them make informed luxury fashion purchases. I have industry experience in marketing, and I have thoroughly enjoyed branding projects at Uni. I would love to pursue this passion however I am open to exploring other promising opportunities and roles.