I have been supported on Fashion Management to reach my full potential through industry mentors, live projects, trade shows and personal projects. These have been invaluable. My favourite was my dissertation which I wrote about ‘Online Persuasion and How Web Design Optimises Sales Online.’ This was sparked through my placement in Belgium at VF Corporation, Eastpak, working in E-commerce. Digital has accelerated faster than anyone could have anticipated therefore, it has been fascinating to see the changes and how fashion consumers are responding. Additionally, I completed the Digital Marketing Academy and a Web Design course to support my studies. I have been awarded the Gwyn Stevenson Award and was the highest achieving graduate on Fashion Management Sandwich route. I have also secured a 12-month internship with Puma working in marketing in London. Puma has always been a company I have wanted to work for, therefore cannot thank the tutors enough.