Dear diary, My cats finally love me, I’m getting down my reading list, and I discovered shortcuts on photoshop- 2021 is starting to look up! For my final project I utilised my cultural awareness to redesign the music memorabilia landscape. My DTC app ‘Myriad’ empathetically responds to consumer insights, offering fans merchandise that embodies the same creativity as their subcultural lifestyle. My critical analysis skills permeate throughout the project, helping to challenge and identify opportunities for purposeful innovation in alignment with trend prediction. Since exploring trend on the course, forecasting has become an integrated aspect to my working process. I expanded my passion for both trend and memorabilia in the live client briefs, working alongside my talented team to innovate Hot Chip’s merchandise. My aspiration is to continue growing creatively, share my ambitious approach to work with the world, and maintain the love of my cats without the intervention of dreamies...