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Amy Bouffler
I am a first-class graduate of BA Hons Fashion Management. I completed a placement year at bespoke shirtmaker Emma Willis. This ignited my passion for working in the luxury industry and store management. My dissertation was the project I enjoyed the most, investigating how independent luxury businesses in the UK are responding to the changes of digitalisation within the fashion industry. It was a fantastic opportunity to research and write about an aspect of the industry that I am very passionate about. It also gave me an opportunity to contribute my own ideas, reflecting the knowledge I have built up over my time on the course, such as creating my own business model for brands to follow. Having also had the opportunity to complete creative studies in Chengdu in China during my time at university, it has inspired me to be open and excited by the idea of working globally. I aspire to develop a career in store management as I am motivated by working close to the product and customers.
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BA (H) Fashion Management